On a media teleconference Monday promoting Strikeforce's CBS network debut, CEO Scott Coker said ticket sales are brisk.
So far, the 12,000-seat Sears Centre Arena in Hoffman Estates, Ill. is 85% percent sold for the Nov. 7 event, Coker said.
"I would expect us to be totally sold out by Saturday," he added.
Coker said CBS was doing a good job at promoting the event and exposing it to new audiences, but ultimately, Emelianenko's status as the number one heavyweight was the primary selling point.
If Coker had one gripe, it would be his wish that Emelianenko was local.
"If Fedor was living in America, we'd take him on a lot more shows, but that's not the case," he said. "He's here now and we're going to make the best of it for the rest of the week."
For naysayers who believed Strikeforce was a flash in the pan, Coker said comparisons to other failed MMA companies wasn't fair.
"I don’t think it’s justice, because these other companies, that wasn’t their core business," he said. "We're not a t-shirt company, we're not a comic book company, we're not a gambling company. This is our core competency and this is what we’ve been doing for over two decades now. To take it to this level, we're very proud and honored to have Fedor fight and do the co-promotion with M-1 and be on CBS."
Coker will soon leave San Jose, Calif for Chicago to begin the final stages of promoting the event.
Strikeforce heavyweight hopeful Brett Rogers makes the last stop on his whirlwind PR tour for "Fedor vs. Rogers" when he appears in a pre-taped interview late Friday night on Carson Daly's "Last Call" on NBC.
