UFC "Primetime" Plans Depend on Jardine/Jackson

The UFC's Spike TV special, "UFC Primetime," helped propel UFC 94: St. Pierre vs. Penn 2 into one of the most successful cards in the promotion's history. The series averaged just over three quarters of a million viewers over the course of three episodes, costing a reported 1.7 million to produce. The live gate, just shy of $4.3 million, made its mark as the fifth highest box office in Nevada's MMA history.

At the post-fight press conference for 94, White said he enjoyed the experience and would do it again, up to three times a year.

With one of the specials in the can, reporters at the pre-fight press conference for UFC 96 asked White if Lesnar vs. Mir 2 would get the "Primetime" treatment. The first meeting of Goliaths did a live gate of approximately $2.4 million, and drew a reported 650,000 pay per view buys.

The answer was maybe, maybe not.

"It's going to depend," said White. "I've got to see what's going to happen this weekend."

White seemed more keen on a scenario where Quinton "Rampage" Jackson emerge victorious this weekend.

"If this weekend it ends up being Rampage and Rashad, I'll probably do primetime on that fight."

But first, Jackson needs to get through Jardine, and as White said earlier, that's not an easy task.

(Watch the UFC 96 pre-fight press conference.)