UFC Gym Opens On Saturday With Full Day of Festivities

In what is shaping up to be a can't-miss event for fitness enthusiasts and mixed martial arts fans alike, the first ever UFC GYM will host its official Grand Opening this Saturday at 10AM PST. The flagship facility, which is located on 1975 Diamond Boulevard in Concord, will feature a star-studded lineup at the Grand Opening, including UFC President Dana White, UFC Hall of Famer Chuck Liddell, as well as New Evolution Fitness Company (NEFC) founders and UFC Gym partners Mark Mastrov and Jim Rowley.

The Grand Opening will be preceded by a press conference at 9:30AM for media, as well as select members of the UFC Fight Club. Following the press conference, UFC Gym will be loaded with a day full of special demonstrations and autograph sessions featuring UFC fighters, as well as giveaways including UFC Gym prize packages and a trip to UFC 109.

UFC superstar Brandon Vera will give a TRX demonstration at the Grand Opening, while fellow fighters Anthony Johnson, Jon Fitch, Mike Swick, Josh Koscheck, and Cain Velasquez will sign autographs throughout the day. To top it off, UFC ring girl Arianny Celeste will also be in attendance. All in all, the official Grand Opening is further proof that UFC Gym is committed to motivating fitness enthusiasts and encouraging them to tackle exercise in a whole new way.

"The Grand Opening of UFC Gym in Concord is our way of showing everyone that our facility is second-to-none," NEFC CEO/co-founder Jim Rowley said, adding that UFC Gym fitness experts will be available all day Saturday to provide tours of the facility and answer membership/fitness questions. "We are dedicated to creating an atmosphere that inspires results and allows our members to approach fitness in a positive manner. Saturday is the first of many unique experiences that we plan to create for our members."

"We are really excited to host the Grand Opening," said UFC President Dana White, who will be kicking off the day by addressing the public at 10:30am. "UFC Gyms are raising the bar in the fitness world and we want people to come out and see it for themselves this weekend."

The full schedule for the Grand Opening, which will also feature a variety of vendors such as Harley Davidson, BSN, and Coke/Powerade, is available below. For more information on UFC Gyms, please visit UFCgyms.com.

GRAND OPENING FULL SCHEDULE
(Times Subject to Change)

9:30-10:30AM
Press Conference featuring Dana White, Mark Mastrov and Jim Rowley.
(PRESS ONLY)

10:00AM
Grand Opening Expo Officially Begins

10:15AM-10:30AM
Kids Demonstration

10:30AM-11:15AM
UFC Gym Grand Opening Expo Kickoff featuring Dana White, Mark Mastrov, Jim Rowley, followed by prize giveaway.

11:15AM-1:00PM
Autograph Signing – Jon Fitch and Josh Koscheck

12:45PM-2:30PM
Autograph Signing – Mike Swick

12:45PM-1PM
TRX Demonstration – Brandon Vera

1:05PM-1:20PM
Kids Demonstration

1:25PM-1:40PM
MMA/Brazilian Jiu Jitsu Demonstration

1:45PM-2:00PM
Group Fitness Demonstration – Zumba, Jump Rope

2:05PM-2:20PM
Personal Training Demonstration

2:30PM-2:45PM
Prize Giveaway

2:45PM-4:45PM
Autograph Signing – Anthony Johnson and Cain Velasquez

2:45PM-3:00PM
TRX Demonstration

3:05PM-3:20PM
Kids Demonstration

3:25PM-3:40PM
MMA/Muay Thai Demonstration

3:45PM-4:00PM
Group Fitness Demonstration – Kickboxing

4:05PM-4:20PM
Personal Training Demonstration

4:45PM-5:00PM
Prize Giveaways

5:00PM
Grand Opening Concludes

First UFC Gym Set to Open in Concord, California

PRESS RELEASE:

The UFC Octagon isn't just for fighters anymore. Now, for the first time in the 15-year history of the Ultimate Fighting Championship, anyone - no matter how young or old -- can experience what it's like to train in the most exciting sport in the world thanks to the launch of the UFC Gym. UFC and New Evolution Fitness Company (NEFC) announced today that Concord, California will be the first home to the ultimate fitness destination, one that combines a complete UFC experience with mixed martial arts and fitness.

"We are excited to open our first UFC Gym, it's going to have something for everyone in the family, from traditional mixed martial arts classes, to all-around fitness classes, personal training and a gym just for kids," said Dana White, UFC President. "We are going to redefine the fitness industry, and get everyone excited about fitness again, starting with the first UFC Gym in Concord, California."

NEFC Co-founders, Mark Mastrov and Jim Rowley, both from the East Bay, believe that Concord, CA is the ideal location for the first UFC Gym. "Born, raised and now residing in the East Bay, we wanted our first UFC Gym to be close to home. This facility will allow us to carefully monitor and fine-tune the UFC Gym concept for future growth and provide our community with fitness training in new dynamic ways," said Mark Mastrov.

An interactive tour, available through UFCgym.com, reveals concepts for the overall layout. The site also shows classes and schedules, the variety of fitness areas, and the many options for personal training and private mixed martial arts instruction. Special self-defense classes for women will be available, as well as a "UFC Kids Gym," a place for children 14 and younger to experience fun and interactive fitness classes of their very own.

While every UFC gym will have the most sophisticated cardio equipment and more than 25-tons of free-weights, it will also have the luxury of spacious locker rooms with dry saunas, and a place to relax for snacks and drinks inside "The Arm Bar." Plus an exclusive UFC Gym Store where you'll find the very latest in UFC apparel and products.

The first UFC Gym enrollment center is set to open on Wed. June 17th and is located at The Willows Shopping Center, 1975 Diamond Blvd in Concord, CA 94520. For additional information, click on UFCgym.com.

Earlier this year, UFC and NEFC announced a partnership with Welterweight Champion Georges "Rush" St-Pierre, and Lightweight Champion BJ "The Prodigy" Penn to build "St-Pierre" and "Penn" UFC Gyms, with locations planned for St-Pierre's native city of Montreal and Penn's home state of Hawaii.

UFC Gym is the first major brand extension for the Ultimate Fighting Championship, the all-time industry leader in the sport of mixed martial arts. In alliance with NEFC owners Mark Mastrov and Jim Rowley, developers of many of the world's most successful fitness brands, UFC Gyms will give UFC enthusiasts and fitness seekers alike the opportunity to practice the training techniques of famed UFC athletes, including Georges St-Pierre and BJ Penn in their respective UFC gyms.

UFC Gym is the first to combine the world of mixed martial arts and fitness to create the ultimate fitness experience. For more information, please visit UFCgym.com.