Keith Kizer, Executive Director of the Nevada State Athletic Commission, on Tuesday released the "provisional" numbers for the live gate and closed circuit revenue generated by UFC 100 last Saturday, July 11.The promotion's centennial event sold 9,793 tickets with 1,078 issued as "comps" for $5,128,490 in revenue. Closed circuit broadcasts at the Mandalay Bay and MGM Grand hotels sold 6,256 tickets with 575 issued as "comps" for $312,800 in revenue.
As it stands, UFC 100 is Nevada's second highest grossing MMA show, and with preliminary PPV buyrate estimates of over one million, the card may go down as the most lucrative endeavor in the company's history.
At the pre-fight press conference for 100, president Dana White promised to base jump off the Mandalay Bay if PPV buyrates hit 1.5 million.
You may soon see White strapping on his chute.
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